From Passion to Business

Passion to Business

With a sole passion in cooking, Marites A. Villanueva took that inspiration to create her own business, Vinhessa Food Processing and Marketing (VFPM).

“Sardines is one of my favorite dish and I made a business out of it,” said Villanueva in a recent interview with DZEC 1062 Radyo Agila’s “Eat… Konnect Na!” on 22 April 2018.

VFPM is engaged in the production of bottled Spanish sardines in oil which has expanded its line of business to adobo flakes, sweet and spicy dilis, and crispy sardines, among others.

In 2012, the Technology Application and Promotion Institute of the Department of Science and Technology (DOST-TAPI) assisted Villanueva by covering the cost of raw materials for the production bottled sardines under the Purchase Order (PO) Financing Facility of the Venture Financing Program (VFP).

PO Financing Facility provides financial assistance in covering the purchase of direct raw materials and packaging to comply with POs or contracts with customers.

“It was a difficult time for the company with the damages brought by Typhoon Ondoy in 2009 that we lost our production facility and equipment, as well as our food products amounting to approximately Php230,000,” narrated Villanueva.

DOST-TAPI’s assistance helped VFPM increase the production volume and generate income for meeting the various PO demands from distributors.

Asked by radio anchor Belle Surara on her advice to entrepreneurs, Villanueva encouraged the entrepreneurs to make their passion into businesses.

“The key to success are hard work and persistence, but know that the government, especially the DOST is ready to help,” added Villanueva.

Due to the increased purchase orders, Villanueva continued to avail the assistance of PO Financing Facility in 2013 and 2014 for the capability upgrading of VFPM.

“VFPM’s success is an indication that government investments on small and medium enterprises (SME) would indeed make a difference,” said Director Edgar I. Garcia of DOST-TAPI.

Other DOST support received by VFPM include technical assistance for the determination of shelf-life from the Industrial Technology Development Institute (DOST-ITDI) and financial assistance for the acquisition of equipment from Small Enterprise Technology Upgrading Program (SETUP).

For more information, VFPM is located at 32 Elm Street, New Marikina Subdivision, San Roque, Marikina City and can be reached through 6459094, 6450695, and This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it..

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