Marketers urge tech gens to tell their stories

MarketMatching

In an effort to commercialize the technologies from research and development institutes (RDI), the Technology Application and Promotion Institute of the Department of Science and Technology (DOST-TAPI) organized a technology portfolio and mentoring workshop on 15 August 2019 at the Herald Suites Hotel Solana, Makati City.

The activity is in collaboration with the Philippine Council for Agriculture, Aquatic, and Natural Resources Research and Development (DOST-PCAARRD) under the project on market matching of DOST-PCAARD-funded technologies in support to the technology transfer activities of the Department.

“The DOST wants your technologies to reach the target users as public goods or through commercialization,” said Mr. Noel A. Catibog, Supervising Science Research Specialist of DOST-PCAARRD, during his welcome remarks.

The mentoring workshop secures and finalizes the business model canvas of the technology in view of providing technology generators with the necessary knowledge on efficient marketing techniques and development of technology portfolio.

Mr. Ruben Lanot II and Mr. Neal Tieng of Go Negosyo served as resource speakers and mentors who explored the details of market assessment and strategies, and marketing hacks and business model among the technology generators.

“No matter how innovative your technologies are, at the end of the day, investors would always want to know your story and the story behind your technologies,” said Lanot.

He also emphasized the importance of speaking the language of inventors or adoptors to be able to effectively communicate the benefits and features of the technologies being pitched to them.

Ten technologies on agriculture hope to be commercialized at the end of the year when offered to investors namely: impeller rice mill, Chevon products in retort pouch, rice combine harvester, FertiGroe, rice transplanter, dewormer for native chicken, infrared grain dryer, micro algal paste as aqua feeds, rice seeder, and LAMP kit for shrimp pathogens.

“I hope that the first batch of technologies become an avenue to open doors and opportunities for more technologies to be commercialized,” said Eilleen S. Fernando, Supervising Science Research Specialist of DOST-TAPI during her closing remarks.

DOST-TAPI S&T Media Service
Jund Rian A. Doringo

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